Toronto International Film Festival

2003

Communications Project Manager, Toronto International Film Festival Group

* Developed key messages and publicity strategy relating to TIFFG’s comprehensive capital campaign and major initiative, Festival Centre, to be delivered to local and international media, industry players, government groups, potential sponsors and shareholders, and general public
* Participated in executive meetings and conducted detailed research towards the creation of a 20-page press kit on Festival Centre
* Managed preparations for a major press conference during the Festival
* Managed press office staff relating to Festival Centre and capital campaign press kit
* Wrote speeches for Director and Managing Director to be delivered at press conference
* Promoted Festival Centre to key national and international media and secured feature pieces in Canadian and international dailies and trade publications

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